Trade shows and the two most expensive mistakes
Familiarity creates security, but it can also be expensive. You may have sometimes wondered why your company is once again attending a trade show, even though the results have not been what you hoped for in the past. I can tell you that you are not the only one thinking this. Doing the same…
Trade shows - ”So last season!”
“Trade shows have had their time. They are just an opportunity to spend massive amounts of money, without generating nothing. Now, you should invest everything into the development of marketing automation!” The significance of trade shows in modern sales and marketing When I hear comments such…
Trade show after-sales
Trade show after-sales – do your leads go cold ultrafast The potential clients who visit your booth are unlikely to contact you! It is the sales person’s job to contact future clients as soon as possible after the trade show. Other marketing ventures should support the establishment of…